Footwear · brand identity · In progress
Flâner
A footwear brand built on wandering without a purpose.
- Year
- 2026
- Discipline
- Footwear · brand identity
- Materials
- High-tech + natural materials · brand system
- Role
- Footwear design, brand identity, art direction
Flâner — from the French flâner, "to wander aimlessly." An avant-garde footwear line of 12–14 shoes that pairs high-tech and natural materials, where organic shapes meet computerized pattern.
Brand philosophy
To wander aimlessly.
Flâner is a French word that means "to wander aimlessly." We believe wandering without a purpose — in a city or in the wilderness — is critical for self-reflection and relaxation.
The line
Twelve shoes, one idea.
The line will consist of 12–14 shoes priced $150–300 — slip-on mule, clog, laceless sneaker, technical hiking sneaker, casual sneaker, low boot, and high boot.
The shoes experiment by combining high-tech materials with natural ones. The design language is based on the contrast between organic shapes and computerized patterns.
The shoes are made to last; the natural materials crease and patina with age. The focus is on shoes that can be worn in a wide variety of situations while remaining unique in design.
Identity
Organic, meet grid.
The mark is a hand-drawn branch — a dancing figure, a dandelion stalk — set against a teal ground. The wordmark is lowercase, the palette warm-red and onyx over alabaster. Nature paired with tech grids: lattice, dot matrices, dandelion-radial diagrams.
Lookbook
